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BBA Digital Marketing

Daly College of Business Management

Bachelor in Business Administration, (BBA) Program

BBA – Digital Marketing (CDMP)
Year I
Code Sem. I Code Sem. II
BB 101 Managerial Skills BB 201 Business Communication
BB 102 Fundamentals of Management BB 202 Human Resource Management
BB 103 Economics I BB 203 Economic II
BB 104 Basic Accounting BB 204 Financial Management
BB 105 Hindi BB 205 English
BB 106 Information Technology BB 206 Management Information System
Total Marks 600
Year II
Code Sem. III Code Sem. IV
BB 301 Marketing Management BB 401 Entrepreneurship
BB 302 Organisation Behaviour BB 402 Supply Chain Management
BB 303 Business Environment BB 403 International Business
BB 304 Business Costing BB 404 Indian Legal System for Business
BB 305 Operations Management BB 405 Management Accounting
BB 306 Business Statistics BB 406 Operations Research
Total Marks 600
Year III
Code Sem. III Code Sem. IV
BB 501 Customer Relationship Management BB 601 Total Quality Management
BB 502 Retail Management BB 602 Retail Management
BB 503 Indian Financial System BB 603 Strategic Management
BB 504 Project Management BB 604 Indian Ethos in Management
BB 505 F Banking & Insurance BB 605 F Merchant Banking & Financial Services
BB 505 M Advertising & Brand Management BB 605 M Consumer Behaviour
BB 505 H Human Resource Development BB 605 H Performance Management
BB 506 F Working Capital Management BB 606 F International Finance
BB 506 M Sales & Distribution Management BB 606 M Marketing of Services
BB 506 H Industrial Relations BB 606 H Leadership Skills & Change Management
Total Marks 600
Total Marks (Yr I + II +III) 600 +600 + 600 = 1800

CDMP = Certified Digital Marketing Professional

Domain I Domain II
Introduction to Digital Marketing Display and Video Advertising
Content Marketing Email Marketing
Social Media Marketing Website Optimization
Search Engine Optimization (SEO) Analytics Using Google Analytics
Paid Search (PPC) Using Google Ads Digital Marketing Strategy