BBA Digital Marketing

Year I

Code	Sem. I	Code	Sem. II
BB 101	Managerial Skills	BB 201	Business Communication
BB 102	Fundamentals of Management	BB 202	Human Resource Management
BB 103	Economics I	BB 203	Economic II
BB 104	Basic Accounting	BB 204	Financial Management
BB 105	Hindi	BB 205	English
BB 106	Information Technology	BB 206	Management Information System
Total Marks		600

Year II

Code	Sem. III	Code	Sem. IV
BB 301	Marketing Management	BB 401	Entrepreneurship
BB 302	Organisation Behaviour	BB 402	Supply Chain Management
BB 303	Business Environment	BB 403	International Business
BB 304	Business Costing	BB 404	Indian Legal System for Business
BB 305	Operations Management	BB 405	Management Accounting
BB 306	Business Statistics	BB 406	Operations Research
Total Marks		600

Year III

Code	Sem. III	Code	Sem. IV
BB 501	Customer Relationship Management	BB 601	Total Quality Management
BB 502	Retail Management	BB 602	Retail Management
BB 503	Indian Financial System	BB 603	Strategic Management
BB 504	Project Management	BB 604	Indian Ethos in Management
BB 505 F	Banking & Insurance	BB 605 F	Merchant Banking & Financial Services
BB 505 M	Advertising & Brand Management	BB 605 M	Consumer Behaviour
BB 505 H	Human Resource Development	BB 605 H	Performance Management
BB 506 F	Working Capital Management	BB 606 F	International Finance
BB 506 M	Sales & Distribution Management	BB 606 M	Marketing of Services
BB 506 H	Industrial Relations	BB 606 H	Leadership Skills & Change Management
Total Marks		600
Total Marks (Yr I + II +III)		600 +600 + 600 = 1800

CDMP = Certified Digital Marketing Professional

Domain I	Domain II
Introduction to Digital Marketing	Display and Video Advertising
Content Marketing	Email Marketing
Social Media Marketing	Website Optimization
Search Engine Optimization (SEO)	Analytics Using Google Analytics
Paid Search (PPC) Using Google Ads	Digital Marketing Strategy