BBA Digital Marketing
Daly College of Business Management
Bachelor in Business Administration, (BBA) Program
BBA – Digital Marketing (CDMP)
Year I
Code |
Sem. I |
Code |
Sem. II |
BB 101 |
Managerial Skills |
BB 201 |
Business Communication |
BB 102 |
Fundamentals of Management |
BB 202 |
Human Resource Management |
BB 103 |
Economics I |
BB 203 |
Economic II |
BB 104 |
Basic Accounting |
BB 204 |
Financial Management |
BB 105 |
Hindi |
BB 205 |
English |
BB 106 |
Information Technology |
BB 206 |
Management Information System |
Total Marks |
600 |
Year II
Code |
Sem. III |
Code |
Sem. IV |
BB 301 |
Marketing Management |
BB 401 |
Entrepreneurship |
BB 302 |
Organisation Behaviour |
BB 402 |
Supply Chain Management |
BB 303 |
Business Environment |
BB 403 |
International Business |
BB 304 |
Business Costing |
BB 404 |
Indian Legal System for Business |
BB 305 |
Operations Management |
BB 405 |
Management Accounting |
BB 306 |
Business Statistics |
BB 406 |
Operations Research |
Total Marks |
600 |
Year III
Code |
Sem. III |
Code |
Sem. IV |
BB 501 |
Customer Relationship Management |
BB 601 |
Total Quality Management |
BB 502 |
Retail Management |
BB 602 |
Retail Management |
BB 503 |
Indian Financial System |
BB 603 |
Strategic Management |
BB 504 |
Project Management |
BB 604 |
Indian Ethos in Management |
BB 505 F |
Banking & Insurance |
BB 605 F |
Merchant Banking & Financial Services |
BB 505 M |
Advertising & Brand Management |
BB 605 M |
Consumer Behaviour |
BB 505 H |
Human Resource Development |
BB 605 H |
Performance Management |
BB 506 F |
Working Capital Management |
BB 606 F |
International Finance |
BB 506 M |
Sales & Distribution Management |
BB 606 M |
Marketing of Services |
BB 506 H |
Industrial Relations |
BB 606 H |
Leadership Skills & Change Management |
Total Marks |
600 |
Total Marks (Yr I + II +III) |
600 +600 + 600 = 1800 |
CDMP = Certified Digital Marketing Professional
Domain I |
Domain II
|
Introduction to Digital Marketing |
Display and Video Advertising |
Content Marketing |
Email Marketing |
Social Media Marketing |
Website Optimization |
Search Engine Optimization (SEO) |
Analytics Using Google Analytics |
Paid Search (PPC) Using Google Ads |
Digital Marketing Strategy
|